Tag: monetization

Generation MTX

For the uninitiated, MTX stands for microtransactions which have become a topic of somewhat heated discussion over the past few years. The release of Battlefront 2, generally considered the tipping point, sparked a large amount of consumer backlash prompting EA to backpedal on their in-game monetization. In this post, I’d like to present my personal view on the matter and hopefully clarify some misconceptions.